Programmes offered

HALAL PRODUCTS SCIENCE

This field of studies focuses on research and innovation of authentication and detection techniques of non-halal constituents, contaminants and toxicants in food and non-food products including healthcare products. Research and innovation in this field include the development of detection methods using various techniques and procedures (chromatography, spectroscopy, molecular biology, nanotechnology, proteomic, metabolomic, bioinformatics), toyyiban (quality assurance) aspect including safety, wholesomeness, efficacy, food and nutrition benefits and health effect of halal products on consumer, and the aspects of agriculture production which emphasizes slaughtering management and supply chain management.

HALAL PRODUCTS DEVELOPMENT

This research program focuses on the development of halal products throughout the halal chain for ingredients, processing methods, processing aids and halal raw material as alternative to non-halal products. The research program is the pioneer program conducted in the country. It is supported by expertise available in the University and the existence of strong collaboration with other institutions locally and internationally. The R&D will take into account the commercial viability of the developed products and technology.

HALAL PRODUCTS MANAGEMENT

This research program focuses on the current needs of business and management of halal products and services. The development of halal assurance system and halal branding are the main focuses, while the program is also working on other areas such as strategic and operational management, quality management, logistic management, international trade and marketing,  promotion and branding, service quality and consumer behavior of halal products and services, hospitality and tourism management, and halal slaughtering. Program strength is the key researchers' with varied background and experiences covering areas such as foodservice, engineering, economics and management, sociology and agriculture, employing both quantitative and qualitative research approaches. The research program aims to be a leading proponent of halal management research which will benefit the halal industry in Malaysia and abroad.